Jess Todtfeld Launches New Book: Media Secrets

#1 Bestseller on Amazon in 25 Categories & 4 Countries

By Scott Lorenz

Westwind Communications


Media trainer and esteemed “media guru” Jess Todtfeld recently launched his new book, mediasecretscoverMedia Secrets: A Media Training Crash Course. The book shows readers how to earn press coverage, ace interviews and personally gain the most from media interviews.

Media Secrets taps into Jess Todtfeld’s former career as a producer for CBS, NBC and FOX to reveal how you can make the most of your time in the media spotlight. Jess was a former producer on FOX & Friends where we met a few years ago. Utilizing his unique grasp on the industry, Jess Todtfeld exposes how the media industry operates and how you can use that to your advantage.

Use Sound Bites. Todtfeld says the best interviews include succinct quotes or “sound bites” that the media can extract and then publish from entire dialogue. Here are some ways to frame your most important points during an interview to increase media pick up:

  • Express Emotion
  • Speak in Absolutes
  • Use Action Words
  • Use Clichés
  • Use Analogies
  • Use Humor
  • Include Facts and Examples
  • Make Predictions
  • Ask Rhetorical Questions

“The media especially likes predictions,” says Todtfeld, “It takes the heat off them and it’s interesting to hear what you think could play out.  In the future, if they figure out whether or not your prediction came true, they may choose to bring you back on.”

“Give some of your best answers early in the interview,” says Todtfeld, “Especially if it’s taped or recorded, because they may only use your answers from that first part of the interview.”

Media Secrets: A Media Training Crash Course is available in both eBook and hard copy. Visit and watch the video and bonus links with tips to “Get on Good Morning America.”

Bottom Line:  If you are serious about maximizing your media exposure and every media opportunity, then buy this book. You owe it to yourself to learn from a top media pro how to optimize each interview so it converts to sales, web traffic or other opportunities.


About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications Book Marketing, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at  or contact Lorenz at or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist

Authors: Want Publishing Help? Get a Book Shepherd!

A Book Shepherd Will Help Save You Time, Money and Perhaps Even Your Sanity!

By Scott Lorenz

Westwind Communications

At some point in the writing and publishing process most authors find themselves exasperated with all of the things that need to be done. This is one reason I recommend authors look into hiring a book shepherd. A book shepherd is someone whose expertise in books and publishing will help you through the entire book-crafting and selling process. Services include help with ghostwriting, editing, cover design, printing, distribution, marketing, seeking an agent, even dealing with Amazon! A book shepherd will assist you with your book from start to finish.

Sadly, I see authors make mistakes that a good book shepherd would have caught and changed. With all there is to know about the book publishing process, the constant flow of changes makes it extremely difficult to keep up with it all.  The guidance of someone experienced would be your greatest insurance policy to ensure your book is a success. It’s like hiring a guide to give you a tour of a foreign land. Would you rather read a guide book and do it yourself or hire a personal guide with special knowledge to show you?

Consider yourself fortunate if you can afford a book shepherd because it is well worth the money spent.

“Nothing detracts from good writing like bad editing,” says Debra Englander an experienced non-fiction editor and writer. “Submit your best work. Have it copy edited and proofread by a professional. Don’t ruin a potential relationship with an agent or publisher because of mistakes.” Debra Englander has extensive editorial experience including: reporting for Money, managing the Fortune Book Club and serving as editorial director at John Wiley for nearly 17 years. She currently works with authors on creating winning book proposals, editing manuscripts and content creation for online and print projects. I’ve known Debby for many years and she’s at the top of my list. Email her at: and find out more at:

Mike Ball, an Erma Bombeck Award-winning author and syndicated columnist offers unique assistance to new authors from his position on the front lines of the publishing wars. “Writing, editing and publishing a book can be complicated, time-consuming and downright confusing,” says Ball. “I just helped out an author who got completely flummoxed by the forms Amazon threw at him. I understand it can be a daunting task for anyone. That’s why I am happy to assist authors in ghostwriting, editing and publishing.” Find Mike at

>>>>>>>> Read the rest of the article on The San Francisco Book Review: 

I am sharing this post from Alli. This is a group all Indie Authors can benefit from. I encourage you to join it.

Opinion: 1000+ Reasons to Love the ALLi Facebook Forum

Selfie of Ben, Jessica and Debbie

Meeting Facebook friends in real life for a change: Debbie Young (right) with Ben Galley and Jessica Bell at at the Dublin Writers’ Conference 2016

As we celebrate all forms of partnership for indie authors here on the blog this month, ALLi has welcomed the 1,000th member to its members-only Facebook forum. Blog editor Debbie Young celebrates the joy of being able to network with author friends around the world any time of day or night.

For me, the novelty of hooking up with author friends around the world never gets old. In the six years that I’ve been working from home, spending most of most days writing alone in my study in a small English village, I’ve always valued the power of social media as a substitute for the social side of working in a large organisation.

While Facebook and the like have a serious and constructive role to play as part of any indie author’s marketing plan, it also provides great water-cooler moments when you can just grab a bit of companionship and moral support. I’ve never met such a friendly and caring bunch of colleagues as those I meet online in the indie author community.

When we ask in our Sunday series of member interviews “what has been your biggest surprise about self-publishing?”, the answer is consistently how helpful everyone else is

Of course, just as in a more traditional work environment, you have to make sure the water-cooler chat takes no longer than is justified by the benefits it brings. But I for one would not be without it, especially when I have a specific question to put to the hive.

With over 1,000 out of many more active ALLi members around the world, our closed Facebook provides a fantastic resource to ask any question I have, day or night, about any of the seven stages of self-publishing, from writing through to selling rights.

Reasons to Join the ALLi Facebook Forum

ALLi logo

ALLi, like the three musketeers only far more numerous – all for one, and one for all!

But you don’t have to take my word for it. Here’s are some of the comments our forum members made when we announced hitting the magic number:

  • “Best forum ever!”
  • “Absolutely the best most useful and friendly Facebook forum”
  • “It makes such a difference knowing that whatever problem you are having, someone has had it before.”
  • “Such a great group of people -so glad I found this group.”
  • “I’ve not been here long but I’ve learnt a lot already and enjoy the camaraderie.”
  • “It made my day to discover there were likeminded folk out there after 2 years of working in isolation researching and implementing self publishing!”
  • “ALLi is my second home!”

But it’s not all about taking what you can get from a group like this. It is also Continue reading

So you want to hold a copy of YOUR book in your hands! Writer beware of “vanity” publishers – I have learned this through personal experience.


Do not be impressed by the enticing packages that several small vanity publishers offer, touting that they are affiliated with well-known companies like Random House or Penguin. Before you make any decisions, go on the internet and check out the many reports of scams that result in financial loss and broken dreams. (ie. )

I have learned this through personal experience. In 2011 and 2012, I self-published two books through two different “vanity” publishers who assured me that my work was mine and that I had full control over everything. I was reluctant to invest in the high-end packages, so I chose the middle of the road ones, which gave me no book trailer or web page but since I already had my own web page that didn’t bother me in light of the extra cost. (Later I discovered that I could hire a private individual to create a book trailer at a very small fraction of the cost that the vanity publisher put on making it and the web pages that they created were very basic, and seldom visited. Today I could easily set it up myself and it wouldn’t cost me more than $150.00)

When I decided that I wanted to expand my market, I quickly learned that I did not own the “print ready” files for my books. When I offered to buy them, I was told that I would have to pay a given amount and my contract would be terminated.

That really annoyed me. I had already paid for a cover change and it had taken weeks to go through all the paperwork. Also, I only had ONE opportunity to change the price of my ebooks.  If I lowered them once, that was where the price would stay.

In the end, I decided to use PDF’s of the final prepublication files that I had sent to the companies and I published through Smashwords without the print ready files.

My husband has always believed that you have to invest to succeed. He has never shied away from hard work and he was absolutely convinced that writing, publishing and marketing would result in the same success he had achieved in his other business ventures.

He believed that his books were best-seller material, so he published through one of these houses in 2013 and went with high-end packages. After the books were published, he was expecting the company to market for him, but they only offered him many different marketing programs that resulted in money in the company’s pocket and vanishing dreams for him.

To lower his purchase price of one of the five books he had published with this company, he was persuaded to buy 3000 copies of it for a total of $12,000.00 USD (we are Canadian so figure the exchange on the dollar into that too). I listened in on the phone call because I was very unhappy about this contract, and the company representative PROMISED him that real people would take that particular book to bookstores and if they didn’t sell at one place, a real person would take it to other stores until all of the books were sold.

He had 1000 of the books shipped to our home in Canada, and over two years, with perseverance, dogged determination and hard work, he has sold more than half of them. To date, less than 50 of the 2000 books that went into a company warehouse have been sold. Tonight I checked on Amazon to be certain that I had the correct date of publication, and the book is listed as being out of stock, availability unknown. Yet the company assured him that all sales would be taken out of the big print run that is languishing somewhere.

In March of 2015, I knew I would never publish that way again. I had worked with Steve Caresser at when I published on Smashwords, so I chose to use them again to edit, format, create a custom cover and upload my four book series (The Belanger Creek Ranch Series) to Amazon Kindle and CreateSpace. It cost me less to publish all four books than it did for one of my husbands high-end packages and the work is done well. ePrintedBooks is a small, privately owned business and they offer many different services. The people that I worked with were extremely accommodating and friendly and I still maintain great relationships with them. I am very happy with the quality of the paperback books from CreateSpace and when I want to make a change on the cover, or an ebook price change it’s simple and quick to do.

In 2015 one of my husband’s books, as well as all four of my books received the Readers Favorite 5 star reviews. My husband had to go through the whole procedure and reams of paperwork to add a simple sticker to the cover of his book. It cost $179.00 USD and took almost three months to see it happen.

I emailed the girl who had designed my covers and she placed the seal on each of the four books, as well as a proudly Canadian symbol for $40.00 in total, and the covers were changed through CreateSpace in a couple of days.

There is no magic bullet for authors wanting to publish. My advice is to research thoroughly before you put your work into the hands of any company, no matter what they promise.  When you get to the fine print, their only obligation is to get your book into print. They do not market for you unless you pay them more, so you’d better have deep pockets. Marketing is hard work and ultimately YOU have to do it. You are the one who has invested your heart and soul in your work—and truly, in these situations, you are the only one who really cares if you are successful or not!

To check out The Belanger Creek Ranch Series on click here