By Scott Lorenz of Westwind Communications
Landing an agent for many authors is the most sought after goal. Why? It’s been long considered the fastest and most profitable path to publishing success. If that is your goal then you… Read More
By Scott Lorenz
Westwind Communications Book Marketing
If you want to sell your book to Hollywood it’ll help to think like Hollywood producers and directors. Since everybody is so busy these days you’ll have to boi… Read More
By Scott Lorenz of Westwind Communications
As a book publicist I am always on the lookout for effective ways to reach book buyers and the media. One way is to utilize a service called ProfNet. As one of its first users I’ve seen ProfNet become one of the most important ways of reaching the media in a non-intrusive way.
Here’s how it works. A reporter, freelance writer or television producer is assigned a story. Unless they know someone who is an expert on that topic they’ll need to find someone to interview. So the reporter will place a query on ProfNet requesting an expert with certain qualifications and who could speak to a certain issue they are writing about. They’ll include a deadline, contact information and their media outlet.
These queries are compiled by ProfNet and are emailed out to thousands of publicists, experts, authors and other subscribers multiple times a day. I personally read just about every set of queries as they could contain a big media opportunity for my clients. On any given day there could be queries from the NY Times, Good Morning America, Women’s World Magazine, NPR and just about anybody you could think of.
I’ve landed clients in all the above mentioned outlets and hundreds of others as well. One reason it works so well is that the media is looking for the expert rather than you or me (the publicist) pushing my client on them. In this case they actually have a story they’re working on and NEED an expert.
Who in the media uses ProfNet? Meet freelance writer Lisa Iannucci. Lisa has written many articles for consumer and trade publications including Weight Watchers, Muscle & Fitness, Parenting, Shape, ePregnancy, SkyGuide Go (American Express), American Health, USA Weekend, Parenting, New York Magazine and more. She has also written for New England Condominium, The Cooperator, Business Travel News, DDIFO (a Dunkin’ Donuts trade journal), Sports Travel and more. She is constantly on the lookout for interesting experts and authors to interview for her various freelance assignments.
To continue reading visit >>>> http://bit.ly/ProfNet4Authors
Be honest… did you think you were done with your job as an author when you typed
Have you heard that you need to market your book, but aren’t sure where to start?
Are you overwhelmed by all the book marketing advice out there?
In this podcast where I was interviewed by a business book ghost writer, I’ll share a little about the easy things you can do to market your book—whether it’s been out for a week or a few years.
Click here to listen to the interview http://bit.ly/A–46
By Scott Lorenz, Westwind Communications
Have you ever attended a writers’ conference? Here’s why you may want to consider adding one to your calendar.
A writers’ conference is a think tank for authors to build on each other’s ideas and inspire new achievements in their own work. For the cost of lodging and registration, the payoff for attending a writers’ conference could be tremendous.
Attending a writers’ conference gives you a chance to pitch your book, learn about the various publishing options and meet book editors, agents, and book marketing specialists. If your book is six months or a year from being finished, you can talk to people with valuable input on shaping your book. At a writers’ conference, you’ll get all sorts of advice to help you wrap up your project when you return home.
Of course, you will want to prepare for any writers’ conference you attend by having a plan of what you want to find out and what you will do while there. I suggest you develop an ‘elevator pitch’ about your book that you can deliver in 30 seconds. Have a one-pager available with your book cover, author headshot, short 50-word synopsis, short bio, website URL, Twitter handle and your contact information. You never know who you’ll meet so be prepared for that moment!
Here are some upcoming writers’ conferences for your consideration: http://bit.ly/Writer_Conferences